top of page
the who
Since 1986, HCFS has been dedicated to patient advocacy by bridging the gap between patients and hospitals.
the request
We were tasked with taking their refreshed brand identity and developing deliverables - primarily their stationary system and capabilities piece. The focus was to have the patient and hospital feel equally valued by HCFS.
the approach
We took the strength of the mark and its flexibility and applied that to our strategy with the capabilities brochure. To do so, we visually leveraged the expertise and high performance possessed by world class athletes. This approach thus evokes the idea that the level of product and services offered is second to none.
#00AF66
PANTONE 3405 C
#00AF66
PANTONE 3405 C
#00AF66
PANTONE 3405 C
#00AF66
PANTONE 3405 C
Capabilities Brochure
Stationary Design
UX/UI Portal Design
Back to —
bottom of page